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Amazon gets on board with UltraViolet movie system
PETER SVENSSON
(The Associated Press)

05:35:00AM (ET) Wednesday,January 11,2012.

LAS VEGAS (AP) — An Amazon.com executive said Tuesday that the retailer has signed a deal with a Hollywood studio to sell movies that can be downloaded from an online "locker" system five studios have put together.

The extent of Amazon.com Inc.'s support of the UltraViolet online locker system is unclear. But the deal signals that Amazon is at least open to trying it. Studios are hopeful that UltraViolet is attractive enough to consumers that they keep buying movies rather than renting, which is less profitable for studios.

If Amazon fully joins the system, it would hugely boost UltraViolet's chance of becoming a mainstream technology.

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